Most massage therapists are dedicated first and foremost to service and healing, and focus much of their efforts on becoming excellent practitioners. This is wonderful - and the world needs talented healers. Unfortunately, unless you as a massage therapist are independently wealthy, being a great massage therapist is not enough - you also need to survive and thrive financially in order to continue practicing.

Massage schools typically do not have as much time as they would like to dedicate to teaching business to their students. So new massage therapists, who often have limited previous experience in the business world, can find themselves floundering when they leave school and go out to get jobs or start their own practices. As well, many massage therapists are uncomfortable striving to earn money as a major goal. So, they often struggle when it comes to marketing themselves or their businesses if they don't first clarify and align their beliefs about service, healing, and financial success.

Coaching Services for Massage Therapists Employed by Others

- I help you identify specifically what your goals are from your work

- We identify the beliefs that are supporting you in achieving these goals, and the beliefs that may be standing in your way

- I support you in aligning your beliefs to reach your goals

- Based on your goals, I help you identify what types of job situations and environments would be right for you

- We evaluate your immediate financial and practical concerns, and plan a low-risk strategy for you to transition from your current job situation to employment in the field of massage;

- Together we identify the job openings and opportunities that are available to and appropriate for you;

- We work together to develop your resume and cover letters;

- We discuss and/or role play how to have successful job interviews;

- I provide coaching advice if requested and moral support as you go through the job-hunting process and negotiate the terms of your employment.

Coaching Services for Massage Therapists in Private Practice

Massage therapists in private practice, like all small business owners, are called upon to wear many hats and to know what they can do themselves, and when they need to rely on others. They have unique challenges in balancing their personal and professional lives. Very often they need a place where they can "be real" in planning for the growth of their practices, correcting problems, and taking the next growth steps. Here's how I can help.

- Together we set goals for what type of changes you want to make within your practice, or in your life as it relates to your practice, and by when. These goals often fall into the following categories:
o Assess Where You Are Now
o Plan Your Business Startup
o Carry Out Ongoing Planning
o Manage Your Beliefs Around Money
o Create a Winning Customer Journey
o Build a Full-Practice Marketing Engine
o Take Control of Your Finances
o Plan and Manage Your Time
o Maintain Balance and Wellness
o Lead a Championship Support Team
o Develop Multiple Streams of Income


- We identify the beliefs that are supporting you in achieving these goals, and the beliefs that may be standing in your way

- I support you in aligning your beliefs to reach your goals

- Once your goals are clarified we create a strategy that's appropriate for you, with steps you can take to get you where you want to go when you want to get there. This strategy may include a plan for researching your options and coming to a decision about your best path.

- We meet on the phone (or in-person if you happen to live in Albuquerque, New Mexico) for 45-minutes either twice or three times a month.

- Before each session I send you a preparation email to confirm the time we're meeting and you email me back to tell me what's been happening between calls. This helps us make the best use of your phone time.

- In each session you decide, sometimes with suggestions from me, on actions that will move you toward your goals, and you give a time frame for completing these.

- After each session, I send you an email with the action items from that session and the date and time of our next session.

- In between sessions, if you have questions or want to give me an update, we stay in touch by email.

- In each session we follow up with your action items to discuss what's been completed and what's next.

- I keep an eye on the big picture of what you said you want to accomplish, and point it out if you seem to be going in a different direction. Then you decide if this new direction is the right one, or whether you want to stick with the original plan.

For more information please email melanie@massageprofit.com or call 505.261.3214.