Massage Profit - For Schools

We value the information we have received from you about how to improve our admissions and lead conversion process, as well as how we can increase the number of referrals we are getting. Our admissions coordinator began implementing these ideas immediately and the new strategies you gave us contributed right away to increasing our enrollment and filling our next class session.

We have appreciated the clarity and thoroughness of your recommendations, your flexibility, and your sensitivity to our school's particular culture. Thank you.

Anne Mascelli, Owner and Nina Morgan, Managing Director, Mt. Nittany Institute of Natural Health, State College, Pennsylvania

MassagePROFIT.com provides the following services for massage and bodywork schools and programs:

Consulting Services
Web Site Development
Curriculum Development
One-on-one Coaching for Owners, Directors, and Executives

Consulting Services

MassagePROFIT.com works with school owners and directors to help them increase enrollment and profit.

With Melanie's help we increased our enrollment significantly in less than three months. In our most recent class session we had twice as many students enrolled as we've had in the previous four class sessions. We have also pre-enrolled more students for our two upcoming class sessions, months ahead of time, than we've ever pre-enrolled this far in advance.

Melanie's system for admissions and lead conversion works. It is practical, simple, and efficient. She was able to interface well with our school, tailoring her approach for the realities of our environment, and working respectfully with our existing systems and staff. I believe the thorough training she provided our admissions coordinator will allow us to continue increasing our enrollment as we further implement her system.

Linda Delker, Owner and Director,Crystal Mountain School of Therapeutic Massage, Albuquerque, New Mexico

You’re familiar with the challenges…

Although the number of massage students in the U.S. grew 107.1 percent between 1998 and 2004, according to ABMP massage school enrollment is now decreasing. Meanwhile, competition for massage students is growing rapidly - with the number of state-approved schools increasing 122.8 percent between 1998 and 2006. As ABMP has said on their web site, “…the pie is being divided into more pieces.”

Some schools are faring better than others in terms of enrollment. One fourth of all massage schools account for more than 70 percent of graduates while half of all massage schools account for 90.5% of all graduates.

Meanwhile, the costs to keep your doors open keep rising with the increasing cost of living.

What’s happening at your school? Is enrollment dropping? Do you have to squeeze a 100$ harder to make it go farther?

Wouldn’t you like prospective students to FIND you when they’re looking for a great school in your area? Once they find you, wouldn’t you like them to CHOOSE you over your competition? And once they enter your school, wouldn’t you like them to LOVE everything about your school so they refer more new students to you? Finally, while you’re serving your students well, wouldn’t you like to do so as efficiently as possible so that you MAKE MORE PROFIT?

MassagePROFIT.com’s 14-step system can help your school increase enrollment and student satisfaction, while improving the efficiency of your overall operation. As we work with you, we’re committed to staying true to your school’s particular mission and culture. We respect that your focus is being of service to your students – and that massage education is about healing and transformation, as well as about running a business.

We’re NOT only about the bottom line, and we’re sensitive to your desire NOT to be “pushy” and “hard sell.”

Again, here’s what Linda Delker of Crystal Mountain School of Therapeutic Massage has said about our services:

“MassagePROFIT.com's consulting services have been invaluable to my school. Within two months of beginning work with MassagePROFIT.com, we had increased the number of student bookings in our public clinic by 100%, representing an increase of income to our school of more than $5,000/month. Investing in consulting with MassagePROFIT.com has already more than paid for itself.

MassagePROFIT.com has helped us:

· Educate our staff about the critical role they each play in marketing our school and our clinic;

· Define what is unique about what our school and clinic have to offer;

· Begin communicating this uniqueness to potential students;

· Redesign how we collect information from and follow up with potential students; and

· Produce a beautiful new web site that new students are telling us made them decide to come to school here.

Linda Delker, LMT, RMTI, BA, MS, Owner and Director,
Crystal Mountain School of Therapeutic Massage, Albuquerque, NM

You might be wondering how MassagePROFIT.com can work with your school as well as other schools without compromising your confidentiality. I’d be wondering that if I were you.

MassagePROFIT.com’s Non-compete Agreement ensures that we will not provide the same consulting services to your immediate geographic competition within an agreed upon location radius, and for a specific period of time. After that time is past, we’ll give you first option to renew your contract with us for additional consulting services. We also guarantee that we will never pass along information about your organization to people outside of your school without your express permission – such as, for example, for marketing or PR purposes.

”I knew I needed changes to improve my business, but I wasn’t sure the best way to go about it. MassagePROFIT.com has given me a structure for making these changes quickly, while honoring and respecting the essence of what’s special about the Central Florida School of Massage Therapy. In just four months we’ve:

· Begun receiving about 150 additional prospective student referrals each month,

· Created a new logo that represents our school more effectively and professionally,

· Produced a new web site that’s designed to help prospects find us in search engine searches,

· Upgraded the interior of our school so that prospects and students feel more at home,

· Begun new public outreach campaigns to become more visible in the community, and

· Implemented a new lead followup process to improve enrollment.

MassagePROFIT.com has consistently followed through and followed up to keep me and my staff on track with this change process. In the midst of everything else we’re doing to run the school, it hasn’t always been easy. I’m grateful to have this expert input and gentle but persistent project management support. Otherwise, with all the competing demands on my time, these changes could take forever and we might not get the results we want.”

Michael McGillicuddy, LMT NCBTMB, Certified Sports Massage Therapist, Owner and Director, The Central Florida School of Massage Therapy

At MassagePROFIT.com we believe that schools can stay ahead of the curve by understanding the needs of their market, meeting these needs with their programs, balancing the costs of what they provide with the financial realities and constraints of their operating expenses, and communicating their unique "brand" through effective marketing. But none of this means anything if your school’s followup and lead conversion process is not top notch.

Without a good conversion process, (yes, we ARE talking about SALES,) it doesn’t matter how great your marketing is, and how great your school is – you still won’t have enough bodies in the seats.

”If you love the profession of massage, as I do, and the privilege of educating massage therapists, it can be easy to overlook the fact that as a school owner you are in the business of sales. Depending on your viewpoint, that could seem strange or obvious. In either case, it’s true. If my enrollment drops, then my school is in jeopardy, and then there’s a risk of my losing the opportunity to continue providing the quality of massage education I believe is needed – and of being able to introduce a lot of wonderful and successful therapists into the world who could be providing service to many, many other people.

If getting enough dedicated, qualified students in here means I’m doing sales, then so be it. Sales is not a dirty word. It all depends on your intention and how you do it.”

Michael McGillicuddy, LMT NCBTMB, Certified Sports Massage Therapist, Owner and Director,

The Central Florida School of Massage Therapy

We tailor our consulting to meet each client’s situation, depending on what you need to focus on in our 14-step system:

· 6 steps cover how you communicate what you have to offer to the world, the external perception of your school.

· The 7^th step is the leverage for your success, the follow-up and lead conversion process.

· Steps 8 - 14 cover your internal reality, how you run your school efficiently and offer students what they want.

· Define your school’s unique selling propositions to communicate why students should come to your school.

· Create a logo and tag line that expresses this branding to appeal to your market.

· Make sure all marketing materials reflect this organizational identity to attract new students.

· Set up and design listings with lead aggregation services that will bring in excellent referrals.

· Create an effective search engine optimized sales website to help prospects find you on the internet.

· Develop community-based and national public relations and marketing that works to get your name known.

· Capture new contact data and use it appropriately over time for ongoing marketing.

· Create email follow-up campaigns that help prospects connect with you when they’re ready to make a decision.

For Practitioners

For Schools

Consulting Services

Web Site Development

Curriculum Development

One-on-One Coaching for School Owners, Directors, and Executives